dream job.

16 02 2011

Yeah I know I’ve been gone for a couple days.
I had a good reason.

I wasn’t anywhere I could easily hop onto a computer and write up a post.
And I’ve never had much success with the WordPress App on my phone. It never gets things quite the way I like them.

Where have I been?
Oh, no big deal, just the largest toy fair in America.
The New York City Toy Fair.

(yeah that’s Chewbacca, made out of lego’s)


There were thousands of companies that filled up the Javits Center all claiming to have the next big toy for 2011.

Our job?
Walk through all of the booths and determine what we want to bring into the store this coming year.

Play with lots of toys?
Get free swag?
Eat candy?

Yeah, that was pretty much a summation of the past two days.
Did I mention all of this was done in New York City?

I have posted about how cool my job is several times now, but I’m going to do it again because I am seriously SO grateful.
“I am very thankful before God this day…” (Mosiah 7:12)

I spent a brutal year living at home with no success trying to find a job.
Now?
Well, now I have a job that I’d like to keep for a very, very long time.

? What is your dream job?





video contest winners.

3 02 2011

Months and months ago I decided a video contest for the store would be a great idea.
There had been such a buzz around crowdsourcing that it seemed like a great way to get a lot of different ideas for much smaller costs.
It worked.

But not nearly as well as I hoped it would.

We had 3 entries.
2 were outstanding.
1 was, well, it was pretty weird actually.

In theory crowdsourcing is a great way to get content when you have a larger fan base to work with. It allows people to use their creativity to create a unique piece for your company without the cost of a true consultant or outside firm.

I would definitely try this again – but not for another couple of years when hopefully, we’ve garnered a greater share in the marketplace.

This time around it seems that the idea was executed a little too early. I should’ve seen that. However, we got 2 very, very well done videos, so it was not a bust.
And I definitely learned from this experience.
“these things were spoken unto you for your profit and learning.” (D&C 46:1)

Congratulations to our two winners:
Joey Daniel

Anthony Ambriz

Have you been into the store yet?





the idea room.

29 01 2011

I am CONSTANTLY looking at blogs.
I love finding unique writing styles and designs. It is interesting to see what is popular right now and the trends occurring in the blogosphere.

Lately I have also been on the hunt for prominent bloggers in Utah who are willing to come do a review of the store. (in fact if any of you around here would like to do a review of the store, let me know and I’ll open it up just for you and your friends)

I got in touch with Amy Huntley (The Idea Room).
About Amy:
“I started blogging on a family blog in April of 2008. I began to put more and more of my “ideas” on my family blog to share with others. But I began to fill up my family blog with ideas that I didn’t necessarily want in my family “journal”. So The Idea Room slowly came into existence in Jan/Feb. of 2009.” (Taken from her About page)

I’ve only been following her blog for a couple months now but man it is cute.
I’m not an over the top crafter like some, but I can appreciate legit projects.

Rainbow pancakes!


“I do set my bow in the cloud…” (Genesis 9:13)
*Yes, I found a rainbow reference in the scriptures!

My morning improved drastically after seeing pictures of these this past week.

I got in touch with Amy and invited her entire family to come in and check out our store a couple weeks ago! I opened up early so they could enjoy it without worrying about other customers. I have always loved watching kids come in and just go crazy playing with all of our toys! It’s what the store was meant for!

Yesterday Blickenstaff’s was featured on her blog! It was a lovely post (see here) and less than 24 hours later there were over 200 comments!!!!

Amy knows what she’s doing and has built a solid community through her blog. If you haven’t subscribed yet, go do it.
No, but seriously, right now!
If you have ever done any kind of craft and even remotely liked the process, you will LOVE her blog!

Thanks for inspiring me in my blogging pursuits Amy!





tis the season.

15 11 2010

I’ve heard Christmas music playing in stores since Halloween…
To be honest I created my Christmas playlist for my iPod in early October.

But it all feels a little more legit now that we’ve switched our work radio station from 40’s music to the Christmas station.

Finally!
That 40’s music gets old after awhile.
Christmas music?
Never gets old. Ever.

This is easily my favorite time of the year.


How can you not be happy during Christmas?

Decorations.
The smell of evergreens.
Snow.
Hot Chocolate.
Christmas Music.
Presents.
Celebrating the (pretend) birth of the Savior. (He was born in Spring)
“And she brought forth her firstborn son, and wrapped him in swaddling clothes, and laid him in a manger…” (Luke 2:7)

The standard Christmas excitement will be even crazier this year because I work at a toy/candy store!

It’s like I’m working in the North Pole.
Amazing.

? What’s your favorite part about Christmas?





fresh sales approach.

28 08 2010

We have some incredible toys in the store right now; Ezy-Rollers, plasma cars, Hexbugs, Magformers, etc. etc…

BUT – like any strictly brick and mortar operation, the toys are good as long as you get bodies moving through the store.

You can’t sell a toy to someone who isn’t in your store, right? (ok, well you can if you’re also an online store – which we aren’t… just yet)

Today I packed up half a dozen Ezy-Rollers and plasma cars and drove out to Eagle Mountain (a relatively affluent area). The purpose of the trip was to film some short video segments for our upcoming Blickenstaff’s blog (don’t worry, I’ll let you know when it’s up). The blog is going to feature a Toy of the Week! Each toy will have a short write-up as well as a video and some kind of special deal on it.

We recently hired a guy who is a film major at BYU and he was excited to be able to film some stuff for us – so we went up to Eagle Mountain to meet up with some of his nieces and nephews (and the entire neighborhood) to do some filming.

As soon as a few kids started riding around we had ALL kinds of kids coming out of the woodwork looking to have a ride. I’m not sure how they heard about it or if they just saw us and came wandering over. It was incredible. Parents were coming out and asking us questions about price and how and where to buy one.

The filming went great because we had a lot of happy kids riding around.

But I left the film session focused entirely on the possibilities of neighborhood riding promotions.
Imagine a toy store rolls into your neighborhood and just lets your kids play with a bunch of different toys. You see the toy in action and see which toy your kid actually likes so there is no more guess work in your gift buying.

The toy store is AMAZING in practically every way possible. But if there is another avenue we could pursue to get the job done – then it needs to be pursued.

Some of the prophets have faced serious obstacles in getting the message across to the people they were teaching. Abinadi was kicked out and the only back in was:

“…Abinadi came among them in disguise…” (Mosiah 12:1)

Sometimes the best sales approach is one disguised as something completely different.

? What would you think if a toy store showed up in your neighborhood for a toy day?








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