the zappos way.

3 03 2011

Robert Richman heads up part of the Zappos family called, Zappos Insights.
Zappos Insights is a group that helps companies learn to create great work cultures.

Zappos runs on this set of values:
Make sure the employee is VERY happy.
The employee will then go to great lengths to make sure the customer is happy.
A happy customer is a loyal customer.

Richman came and made a presentation at the Utah Valley Business Expo.
His main focus was “culture creation“.

At Zappos they feel so strongly about “culture” that there motto is:
Culture eats strategy for breakfast.”

So what is culture?
According to Richman, “Culture is a way of being.”
All of the following are somehow connected to the business culture: stories, language, traditions, back chatter, the building, reward systems, attitudes, etc.

Zappos is a billion dollar company.
They must be doing something right.

At the end of the presentation someone asked a question that quickly showed the demographic of the audience.
Have you guys created a program for creating a great culture within the family unit?

Great question.

Zappos has yet to head down the family path. However, I believe that creating a positive, uplifting family culture is NOT uncharted territory.

“Successful marriages and families are established and maintained on principles of faith, prayer, repentance, forgiveness, respect, love, compassion, work, and wholesome recreational activities. By divine design, fathers are to preside over their families in love and righteousness and are responsible to provide the necessities of life and protection for their families. Mothers are primarily responsible for the nurture of their children. In these sacred responsibilities, fathers and mothers are obligated to help one another as equal partners.”

Sound familiar?
It’s just a little thing called, The Family:A Proclamation to the World.

This is just the tip of the iceberg. There have been countless talks given that offer suggestions on ways that we can improve the culture we create within our family.

Even though Richman said that Zappos has not created a family program, the business model can be easily applied to the family.

Here is a list of the values Zappos has embraced:
1. Deliver WOW through service
2. Embrace and drive change
3 Create fun and a little weirdness
4. Be adventurous and open minded
5. Pursue growth and learning
6. Build open and honest relationships
7. Do more with less
8. Be passionate and determined
9. Be humble

? How would you take these values and apply them to create a positive family culture in your home?




2 responses

3 03 2011

Found your website through your last article about MEN in MMB. I really enjoyed it, as well as what I’ve read so far. FUN!
To answer your question in our household we think consistency is the key. Be a constant example to your children and a constant doer in what you “preach.”

4 03 2011

Oh, I love that. Consistency is such a huge part of building a family culture!

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